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Denis Pinsky To capitalize on opportunity and captivate real, live, human readers, an optimized, functional, interactive website is a must. Unfortunately, the Internet is swarming with poor website designs that miss both the technical and content mark. Worse yet, clients and developers alike continuously contribute to the current outbreak of design delinquency in equal measure. Its time to end bad websites, once and for all. Lets take a look at how clients and developers perpetrate this trend of low-quality websites and pinpoint new design and development standards in 2018 that will help end this vicious cycle of all-surface-no-substance sites. A clients unrealistic expectations can doom a website to fail before the design process even begins. Unfortunately, many clients have limited knowledge of what a website should be, and more importantly, what a functional, intentional website can deliver. They underestimate the value of going beyond esthetics with their sites, assuming that build success relies solely on an appealing interface. Clients believe that, as long as their site looks good, it will float in cyberspace, effectively extending brand reach while magically attracting millions of interested users and converting them into customers. The truth is, thats not how website magic works. To deliver digital results, a website must offer an engaging, dynamic user experience.

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